To gain real insights about your customers and users, you have to contact them. One method for doing this is observation – it’s simple yet unfortunately used far too infrequently.
In agile projects, the question of the customer’s point of view arises at many points. The involvement of this stakeholder is even an elementary component. One way to generate these insights is through interviews – but there are some hurdles here.
Maybe you will enjoy it? Get a short insight, how you could do good interviews with real insights with your customers. As a freelance journalist for over 20 years I collect huge experience in this method. The webinar will last round about 30 min and is introductional; english language!