Jörg Stroisch

Mastering your Self-Employment

Money is tight, and customer acquisition is just not excellent. These are typical problems that I know very well myself. After all, I’ve been self-employed as a journalist for almost 20 years. During my WebScience studies at the TH Cologne, I applied Design Thinking for such and similar challenges – and adapted it effectively and scientifically evaluated for solo self-employed. Use my knowledge for your challenges. Consulting and coaching quality ‘made in Germany.’



“For a long time, I’ve wanted to start my own business, but I didn’t know how to begin. Finally, I found a suitable workshop and coaching concept for my solo self-employment. I particularly like that Jörg does not present me with ready-made formulas but helps me develop my formula. We work individually and thus also very effectively.”

– Petra Kirchner / freelance calligrapher

“To understand the problem space of my clients more: That’s where Jörg has helped me. His friendly but consistent urging to focus on the end-user helps me get my new website on the home stretch. Very pleasant and purposeful is his self-image as a “servant leader” in the field of design thinking and innovation.”

– Birthe Meinert / Speechcoaching


Once a week there is new content here. Check it out and comment! You can also subscribe to the newsletter, then you will automatically stay up to date.

  • Why observation is an excellent method for agile frameworks
    To gain real insights about your customers and users, you have to contact them. One method for doing this is observation – it’s simple yet unfortunately used far too infrequently.
  • Interviews as a gateway to customer requirements in agile projects
    In agile projects, the question of the customer’s point of view arises at many points. The involvement of this stakeholder is even an elementary component. One way to generate these insights is through interviews – but there are some hurdles here.
  • Short Video-Tutorial about Interviews
    Maybe you will enjoy it? Get a short insight, how you could do good interviews with real insights with your customers. As a freelance journalist for over 20 years I collect huge experience in this method. The webinar will last round about 30 min and is introductional; english language!
  • Interview: Asking good questions
    The interview is a central method of all agile methods. And not only there. After all, good interviewing brings real insights into the problem and solution space of products and services.
  • High/low grid for brainstorming
    The classification of creative thoughts, for example after a brainstorming session, into a concrete action set is not so easy. The High/Low-Grid can be of help here, as it helps to set priorities.


-> german and english episodes: Watch all episodes of the podcast “Designed Innovation” here.

Book a free initial consultation – and tackle your challenge!