In agile projects, the question of the customer’s point of view arises at many points. The involvement of this stakeholder is even an elementary component. One way to generate these insights is through interviews – but there are some hurdles here.
Maybe you will enjoy it? Get a short insight, how you could do good interviews with real insights with your customers. As a freelance journalist for over 20 years I collect huge experience in this method. The webinar will last round about 30 min and is introductional; english language!
Episode 6 // Interviews are important for asking genuine customer needs. Conducting them is not that easy. A new episode in the Designed Innovation podcast.
The interview is a central method of all agile methods. And not only there. After all, good interviewing brings real insights into the problem and solution space of products and services.